Pure colored red coconut popcorn oil. For the best tasting popcorn around! Get that same great flavor as the movie theater when you use pure coconut oil. Zero trans fats. 76-degree melt-point for popping THE BEST MOVIE THEATER QUALITY POPCORN that we’ve all come to love! The coloring (a healthy beta carotene) makes your yellow popcorn kernels an even brighter yellow once popped! No refrigeration is required. Shelf life is 2 years plus but it’s best used within 1 year. Just store oil in a cool dry area, out of direct sunlight for longest product freshness.